What is NAD+ IV Therapy and Why is it Gaining Attention?

Nicotinamide Adenine Dinucleotide (NAD+) is a coenzyme found in every living cell. It plays a central role in cellular energy production (as a key component of the electron transport chain), DNA repair, gene expression, and the activation of sirtuins — proteins strongly associated with longevity and healthy ageing.

NAD+ levels decline naturally with age — by an estimated 50% between the ages of 40 and 60. This decline is associated with reduced cellular energy production, impaired DNA repair, and many of the processes we recognise as ageing. Research suggests that restoring NAD+ levels may support cellular health, cognitive function, and metabolic efficiency.

Oral NAD+ precursors (NMN, NR) have shown promise in research, but IV administration delivers NAD+ directly to the bloodstream, bypassing gastrointestinal conversion. At Cura, NAD+ can be added to bespoke drip formulas or administered as a standalone infusion under clinical supervision.